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  • Writer's pictureLead Marketing

RCS vs SMS


P.S This Mini Blog is not regarding IPL.

RCS stands for Rich Communication Services and SMS Stands for Short Message Service.

RCS is next generation of SMS Protocol, an upgrade to text messaging and providing rich features like Payments, High resolution photo & file sharing, Location Sharing and much more on Android phone default messaging app. so, RCS is more Engaging than SMS. But Anonymous Sources says "Google has paused RCS in India, since some business were found violating anti-spam policy" which definitely has impacted growth of the marketing / Advertisement Industry when it comes to reaching broader audience.

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