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  • Writer's pictureLead Marketing

Want vs Need

Its important for one to understand the difference between want & need when we are dealing with end consumer.

You cannot create a need, but you can create a want, which can be further derived as a desire or attraction.

Need is something which individual will seek and fulfill without much conscious thinking and effort to search.

For example: Water _ while purchasing a packaged drinking water, individual wont search for the favorite brand when making a decision.

Want is something which individual will seek and fulfill with conscious thinking and effort to search.

For example: Aerated Flavored Water _ while purchasing a Aerated Flavored Water, individual will search for favorite brand and can wait if unavailable when making a decision.



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